Whether you have a large, distributed team or a few people wearing lots of hats, Via can bring visibility and clarity to your marketing plan, projects, advertising, and budgets.
The Via marketing calendar gives your team a clear picture of the plan.
See a consolidated view of your campaigns, events, projects, advertising, and tasks.
Quickly understand who's working on what and when tasks are due.
Filter the marketing calendar by audience, marketing categories, media type, team member, and more.
See how much you're spending on digital and traditional advertising.
Track with recent activities across your team.
Preview upcoming initiatives or look back to see completed projects and campaigns.
Organize your efforts with goal-oriented campaigns.
Group events, projects, and media placements around specific goals and audience segments.
See a roll-up view of the total spend across a campaign.
Filter and sort campaigns by timeframe, target audience, marketing category, and more.
Organize your projects and tasks with precision and clarity.
Create clarity around the project scope, timeline, and budget.
Invite team members and assign roles in specific projects.
Coordinate efforts through in-project messaging that pushes communications to team members through email.
Organize work through intuitive task lists and a project calendar.
Track time throughout the project to better understand resource allocation and profitability.
Consolidate project assets through a “Files & Links” repository.
Connect advertising spend to projects.
Track production costs and allocate expenses to specific budget cycles.
See parallel projects and tasks in the company-wide marketing calendar.
Create project templates to standardize workflows.
Tasks are displayed in the marketing calendar and project calendar, conveying who owns the task and when it's due.
Set time estimates and track time for specific tasks.
See late tasks; empower team members to “block” tasks and provide input on why the task is incomplete.
Add messages and replies; attach files and links.
Create task list templates for recurring work.
Plan your digital and traditional media strategy.
Add digital and traditional media buys to your marketing calendar.
Document all of your media channels; associate specific contacts with media channels to maintain continuity.
Associate a file or link with a specific media buy to identify the creative or content that is running with a specific placement.
Organize your media spend by marketing category, media channel, target audience, and more.
Manage your budget by allocating media spend to a specific timeframe.
Connect media buys to specific campaigns and projects.
Organize marketing assets for quick reference.
Add finished and approved creative to the asset vault for future reference.
Upload and tag files and links.
Reference the assets as you plan your marketing calendar.
See where specific assets are being used in your marketing calendar.
Store logo files, brand guidelines, color standards, etc. to encourage consistency across the organization.
Get a monthly, quarterly, and yearly overview of your marketing spend.
Set a topline month-over-month budget.
See spend across all marketing projects and media placements by month, quarter, and year.
Step backward or forward to compare budgets.
Consolidate your marketing partners and vendors into a single view.
Share key contacts across your marketing team.
Document key vendors, partners, and influencers, such as: agencies, media contacts, freelancers, journalists, bloggers, web development partners, signage vendors, printers, etc.
Reference your contacts when adding production costs to projects or ad spends in media placements.
Get clarity on where your team is spending time.
Track time against specific tasks.
Estimate the time required to complete a task or entire task list.
Filter time entries by team member, campaign, project, task, tags, and timeframe.
Export reports to Google Sheets or Excel.
Fine-tune Via to fit your team.
PROJECT & TASK LIST TEMPLATES
Organize recurring projects and tasks into standardized workflows.
Share project and task templates among team members.
Define the various types of marketing categories your team uses: paid search, social media, blogging, trade shows, direct mail, print advertising, TV, radio, speaking engagements, word-of-mouth, open houses, etc.
Assign marketing categories to specific projects and media placements to track spend and effectiveness.
Identify your target audiences to create clarity around whom you’re targeting.
Assign target audiences to specific campaigns, projects, and media placements to track resource allocation and effectiveness.
TEAM MEMBER ROLES
Set up the various roles represented across your team.
Assign team members to specific roles on specific projects.